Technical SEO : This is where, for example, you make sure that your non www. properly redirects to the www. version or sub- versa, and that your server and field is set up well.
On-Locate SEO : Making sure you are using your meta tags, <H> tags etc correctly and that all the coding is the preeminent it can be.
Off-Locate SEO : Everything to do with link profiles and that theres no negativity to reputation.
So just I got a flyer in my shopping bag at my community Family Bargains store, which said I may maybe now shop on line. Everything is honest for the normal shopper, but if you’re an SEO and you start compelling a deeper look into the locate then equipment don’t look as shiny. Why can’t people in this industry just use a website as it was meant to be used without looking at the source code
Technical SEO
Both the non www. and the www. take up’s both overload, http://homebargains.co.uk/default.aspx and http://www.homebargains.co.uk/default.aspx
The none www. take up isn’t indexed but a ill-treat link early somewhere and then your going to have 2 versions of your locate indexed.
Personally the default.aspx makes the take up look unsightly and the detail its not 1996, means we have traditions and means of redirecting default.aspx straight to the root field.
Change default.aspx to test.aspx and you get a really be fond of 404 Error Page.
Indeed a nicer themed 404 Page within the design of www.homebargains.co.uk would look a lot better and extra than liable keep people on the locate.
At least your Robots.txt gather in a line has a overload of stuff in you don’t want indexed, but since most of the pages restore a 404 then you may maybe remove these pages via Google Webmaster Tools and in turn reduce the size of your Robots.txt gather in a line.
On-Locate SEO
You may maybe have owing to a bit extra effort with your Title Tag rather than just leaving it as “Family Bargains”
On the family page here are no H1′s or H2′s, but here is a <h3>Welcome to Family Bargains</h3> indeed this would be better as the <H1> Tag, and it’s the same report for product pages which have no <H> Tags at all. So the only <H> Tags on the locate are <H3>’s.
Metaphors aren’t given the product name they get 0001886_300.jpeg so even if this product appears in Google Metaphors searches for extra competitive items you might find that the Family Bargains Metaphors are lower down, so ideally naming your persona’s is skilled household keeping so hoover_whirlwind_tcw_2010_pets.jpeg would be a better option.
Also its skilled to see people using Google Analytics or a shape of tracking, but you only need to place the code in your page once!
Off-Locate SEO
Heres a vaguely tough one TJ Morris are really trading as Family Bargains, so TJ Morris are compelling up the top 3 positions followed by a bunch of Seats listing and irrevocably you then get www.homebargains.co.uk. I’m sure in time that www.homebargains.co.uk will take the top position but if you wanted this speeding up then try de optimising www.tjmorris.co.uk for the term Family Bargains.
Here’s liable to be lots of bits I’ve missed that are extra or a reduced amount of vital as this is observably not a full meticulous review, but its a insight that people are still getting SEO ill-treat.